Building Your Business through the Warm Market

This post comes from a somewhat heated debate I had on a forum with a group of other people involved in a home business. The debate is about "what is the best and most profitable way to build your business? Online through cold market or warm market techniques and strategies." Enjoy...

How long does it take to teach someone to be successful online? Are you willing to wait for each of your team members to learn this skill before they can go and approach their most powerful market, the warm market?

From my experience, the fastest way to build your business is by leading with the warm market approach and then branching out to other forms of marketing.

From what I've seen, over the last 3 years the FASTEST growing teams are those who use the "warm market" approach first and then branch out, move to the local market, funded proposals, internet prospecting, buy leads, etc.

I see many of these big players killing it right now, in today's market place, leading with the warm market! Just this past weekend a friend of mine met several, $250,000, $500,000 and million dollar annual earners who build their team in the last 3 years, using only the warm market... and many of them had NO previous network marketing experience.

"The next person you sponsor, aren't they somebody's mother, sister, brother, friend, neighbor, coworker?" And hence they are in somebody's warm market.

Again, show me a team / company that is doing $50 million to a $1 Billion in sales over the last 3 years that is IGNORING the warm market approach.

The most immediately duplicable system is the "warm market."

* Buying leads means your team is dependent on a lead generation source.

* Using massive advertising means your team is dependent on that advertising source.

* Teaching your team to attract qualified leads (which is a great step, just not the first step IMO), takes time, sometimes a long time.

I could go on with this list.

It's not only if IT WORKS. Almost everything works if you learn the skill of how to to do it.

It's not only if IT DUPLICATES. Again, with the right skill set, resources, etc you can get many things to duplicate, at least duplicate temporarily.

But also, WILL IT LAST. That's the key final question. Leading with the warm market not only WORK, and DUPLICATES, but it builds teams that LAST the test of time.

If you are not building your business to LAST, to stand the test of time, then really you might be better off just getting into a sales job, etc. One of the biggest benefits of network marketing is you can:

BUILD IT ONCE.
BUILD IT BIG
=> BUILD IT TO LAST A LIFETIME OF INCOME.

Whatever I'm doing within my network marketing business, I always ask if it will answer ALL THREE questions:

* WILL IT WORK
* WILL IT DUPLICATE
* WILL IT LAST (stand the test of time)

And then I ask, does it fit the formula for long-term success in network marketing, which is in your ability to:

"Get a large group of people to do a few simple things over a consistent period of time."

The warm market approach is a resounding yes to all those questions. And I think that's why you see the fastest growing and longest lasting companies and teams stick to the warm market approach.