Leadership

This is a big one! I can't count on 2 hands the number of times I've been told "we have a great leader", blah blah blah and then with about 2 clicks of my mouse I find that he/she has never built anything but a "bio". With the internet it doesn't take long to verify the credentials of someone claiming to be this or that.

J. Lloyd Tomer (aka Coach) - Founder and leader of YTB. Coach understand the word team and how to build one. He is a former 82nd Airborne paratrooper (he used to jump out of perfectly good planes for our country!) and grew a small church of 40 to over 2000 in just a few years.

He joined what was then A.L. Williams in 1981 and 21 years later with over $10 million in earnings, and an organization of over 250,000 customers, his group did over $2 Billion in annual life insurance sales when the business was sold to one of his sons. Coach soon realized that he missed the role of coach and mentor and he along with his son Scott and close friend Kim Sorenson developed the concept of what would become YTB.

The bottom line is the leadership has "done it" themselves. They don't just talk a good game, they know what it takes to build a team. Coach, Scott and Kim all were National Sales Directors and up in AL Williams. I got my start in AL Williams (now Primerica Financial Services) and I know how difficult to achieve that rank and the #'s Coach's team cranked out are off the charts.

All you have to do is listen to him one time and you can see it in his eyes - the fire, the will to win and the caring. He has instituted some things in YTB that we'll go over later that people said could never be done, but he did it because it was for the good of the team and they are still in place today.

The leadership is A++.